The APAC region was one of the first to be thrown into the heart of a global pandemic, deeply affecting and placing many industries in a state of crisis. In the Chinese language, the word "crisis" is composed of two characters; one representing danger (危) and the other, opportunity (机). As the region (and the world) grappled with the crisis, the decisions that companies take will have significant impact on their future success. Many companies see the opportunity in continuing to advertise, and that marketing is significantly more important during a recession than any other time. Everything begins with analytics, with a better understanding of the consumer and the embrace of a future-forward approach to communication in the “New Normal”.
· The trends that have emerged and are here to stay
· The acceleration of eCommerce
· The new advertising opportunities that have risen in the “new normal”.
About the presenter
Kasper Aakerlund, President Universal McCann (UM) APAC, is a respected industry executive, an insightful entrepreneur, and global leader with a distinguished career and track record, leading consultancy, advertising, media, mobile, digital, martech, and programmatic operations.
As President of UM APAC, Kasper champions the better science, better art, better outcomes proposition across 14 markets with 2000 advertising specialists in the Asia-Pacific region; accelerating growth and integration by building a connected network and expanding the UM business in the industry. Kasper is a regular speaker, judge and mentor in the advertising and communications industry.
Date & Time
Thursday, 24 Sep 2020
8.00AM - 9.00AM
Kindly join at 7.55AM
Registration and cost:
The webinar is free of charge and for members only
A link to the webinar (Zoom meeting) will be sent to you on Wednesday, 23 September.