Behavioural Design as a Tool to Drive Change
In Novo Nordisk, the only constant is change.
Throughout the past many years, Novo Nordisk has been very successful in treating patients with diabetes. However, as the company has expanded into obesity and other chronic disease areas, there has been a need to understand how to translate this new strategy into something relevant and concrete for employees.
Often, there is a gap between top management’s strategy workshops and implementation at the employee level. Then add company culture, communication and behaviour to the equation and much can be lost in translation.
Jacob Oerting Joergensen is currently Senior Director and Head of People and Organisations in Business Area South-East Asia (BASEA), Novo Nordisk based in Singapore. When Jacob was previously working in the R&D division of Novo Nordisk, he had the task of being project lead on how to translate strategic goals from top management into leading and driving change on the “ground floor”. This involved ensuring that both management teams as well as employees understood not only what the strategy meant but also how to drive the behavioural change needed in order to make it come alive.
In this presentation, you will hear more about that journey. You will have the opportunity to reflect on whether your own organisation has any “Whispers on the 8th Floor” and why we all should be paranoid about being disrupted if we don’t drive change as an integral part of the business.
You will also get an understanding for what barriers there are for driving change and what goes on in the corporate parallel world compared to the real world.
Finally, Jacob will share some of the concrete examples from Novo Nordisk and answer questions from the audience.
About the speaker
Jacob Ørting Jørgensen
Jacob is Senior Director, People & Organisation for Business Area South-East Asia, Novo Nordisk and has been with Novo Nordisk for 7 years.
Jacob relocated to Singapore from Denmark in January 2021 together with his wife Christina and two teen-age kids, William and Annabel. Jacob has lived in both the US and Holland.
With 15+ years of experience within leadership and change management from the Danish Army as an Officer, Volkswagen as Head of Training and Novo Nordisk in various leadership positions Jacob has a good understanding of what it takes to drive change and translate corporate buzz words into something that makes sense.
Date & Time
Thursday 27 October 2022, 8.00 - 9.00am.
Venue:
Saxo Markets Singapore
88 Market Street CapitaSpring #31-01
S-048948
Registration & Cost:
The event is free of charge and for DABS members only. Registration is mandatory. Seating is limited and on a first-come, first-served basis.
Kindly note that all participants need to be fully vaccinated against COVID-19.
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